By Angela Pender
Staff Writer

On Sept. 8 the R&B , Hip-Hop singer and fashion icon Rihanna launched her first ever make-up beauty line, Fenty Beauty.

The brand’s new products are hot items, and are affordable.

They are available at Sephora stores and online.

Rihanna introduced her line of makeup foundation that features 40 different shades for women of all color.

“Fenty beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna.

This inspiring message, which is posted on the Fenty beauty website, has fans going out of their minds and out of money.

Within seconds, eight of out ten of her darkest shades were sold out.

The superstar also has various models of all color modeling her beauty products on her Fenty beauty website and even sends a message that covered women (women in hijabs) can look fabulous because her website includes a Muslim modeling her foundation looking fierce and stunning like Rihanna.

The makeup line also includes the Killawatt Palette, which is a freestyle highlighter that comes in 6 different colors, including a unusual yet stunning gold.

Fenty beauty also sells their own instant retouch primer, shimmer skinstick, and everyone’s favorite the universal lip luminizer “Bomb Gloss.”

But this is not her only hit to the fashion industry.

Rihanna also has a sneaker and clothing line with Puma that’s ranking in customers because females can’t get enough of her trendy sneakers and stylish furry and bow-tied slides.

This introduction of Rihanna’s beauty line has got other makeup brands nervous of the competition.

Brands such as Kylie Cosmetics, the million dollar makeup line by 20 year-old Kylie Jenner, are scrambling because they do not want to lose their valuable customers to their new competitor.

Last year, Jenner launched her lip kit which sold out in minutes following its release.

Just two days after the Fenty Beauty line launched, Kylie Cosmetics dropped a promotional video shoot for her new “Brown Sugar Matte” in hopes to also gain a universal audience.

It seems like the two notorious stars are battling head to head in the makeup industry that have their fans wondering who will come on top.

Email Angela at:
apender1@live.esu.edu