By Richard MacTough
“Service to others is the rent you pay for your room here on Earth,” is a quote from Muhammad Ali shared at a presentation of corporate social responsibility.
President and CEO of the United Way of Monroe County Michael Albert hosted a lecture on the importance of companies giving back to the community whether locally or globally on Feb. 22 in Stroud Hall.
Corporate social responsibility is an initiative that benefits society. Albert argues it is also good for the company.
In 2012, it was reported that public charities raised over one trillion dollars in revenues and over three trillion dollars in assets.
United Way of Monroe County is a company looking for each individual’s highest value and giving them the highest possible quality of life.
Albert lectured doing good is good for business.
Marketing is a tool used to gain customers and includes services assisting those in need.
Businesses talk with customers regularly looking to sell their products.
Albert asked the audience to work together to solve a problem that required teamwork.
Team building is essential to the philanthropy industry as well as others. Companies want employee engagement.
Albert Explained corporations need to align their social and corporate objectives.
He clarified over 136 billion dollars were spent on training and development in the last year.
Some companies will pay their workers to go out and volunteer for a cause to build a positive association between the staff and the company.
Day of caring takes place in September allowing 200 volunteers in name of United Way of Monroe County to take the visually impaired shopping as one example.
Free advertising often can happen with companies doing something charitable.
Starbucks often has popular campaigns such as their pledge to hire refugees fleeing Syria.
It is good in reaching out to customers who care about such a controversial issue.
People are more likely to buy in to the products and feel they are contributing to something greater Albert explained.
For more information, visit https://www.nptrust.org/philanthropic-resources/charitablegiving-statistics.
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